商务英语报刊阅读第二版课件曹丽燕 陈岩主编ISBN 9787811345230Unit 01.pptVIP

Unit 1 DreamWorks Animation Cuts 2005 Profit Forecast 曹丽燕 广东科学技术职业学院Lucy.cao@126.com My requirements Interactive News Presetation Brainstorming What is Business English 英国剑桥大学出版的《剑桥国际商务英语》，作者Leo Jones and Richard Alexander 在本书的介绍中说：“Although there is a certain amount of vocabulary that we can describe as special ‘business’ vocabulary, most so –called business English is simply English used in business context---- it is not special language”(虽然商务英语中，有一定数量的词汇我们可以描述为专业的“商务”词汇，但是大部分所谓的商务英语只是用于商务环境中的英语—它不是什么特殊的语言。) (1994) Reading Skill 1.skimming 扫读 2.scanning 跳读 3.close-reading 细读 Skimming Please read the article quickly and get the main idea of the article Main Idea Because of the flooding of the DVD products, the home videos of Dreamworks Animation had a great slide in demand, which forced the company to cut its profit forecast. The cut caused a slump in the stock price of Dreamworks, which delayed a USD 500 million stock sale. Scanning Read the article again and anwer the following questions 1) What does “U.S. regulator ” mean in the 1st paragraph? 2) What does the “studios” refer to in the 3rd paragraph? 3)What does “offering ” refer to in the 7th paragraph? Answer for Scanning The Securities and Exchange Commission DreamWorks Animation The selling of the stocks Close Reading Please pay attention to the two groups of synonym. tumble, slump,slide tailoff, wane Exercise 1 1. T 2.F 3.T 4.F 5.T 6.T Translation The Zhuhai Customs began an informal probe into the smuggling of the Sino-foreign joint-venture. Because of a slump in the stock price, Dreamworks delayed the release of new shares. Whenever a big film is released, everyone rushes out to see it. Every year, there is a tail off of the tourists after the Spring Festival. Saving the cost will drive the profit up. Logical Outline * * Aims Of The Course Improve reading skills Strengthen the abilities of accessing information, processing information and critical thinking Develop yo