国际商务礼仪课件廖国强 王朝晖ISBN 9787566304742 PPTUnit 23.ppt

Sales Promotion Etiquette（推销礼仪） Focal Points 1. First impression counts 2. Etiquette begins with first phone call 3. Important rules of sales etiquette Remember –First Impression Counts（第一印象决定成败） Sales Promotion Etiquette Keeping your etiquette skills sharp is a key ingredient for keeping your customer base happy. Keeping your customer base happy should be your main goal if you are in the business of sales and it especially becomes vital in times of economic crisis. Notes to the text B. Etiquette Begins With First Phone Call （推销电话礼仪） C. Important Rules of Sales Etiquette （推销礼仪中的注意事项） Exercises Speaking to Others: Attending Meetings, Events and Conventions: 1. Be courteous to vendors, don’t interrupt. 2. Smile and say “hello” even as you are passing them by. 3. Grabbing giveaways without learning about the business is uncouth. 4. Blocking the table by talking with a friend smack in front is disrespectful 5. If you need to put a cup of liquid down for a moment—do it elsewhere than on a vendor table. Receiving Items in the Mail: 1. Let the sending party know the items were received, don’t make them call. 2. Say “Thank you”. Receiving Gifts: 1. Promptly hand write a thank you note. 2. In your note and voice mail—say something specific about the gift, how the thought brought you joy and that you are very appreciative. Giving Gifts: 1. The gift should be proportionate to the amount of business and within your budget. 2. A thoughtful note with the gift will be kept. 3. Give something you are certain the other person will like. Being treated to a restaurant meal: 1. Let the treating party choose their seat. 2. Facing the window or door is usually the power seat—and the waiter will know to provide the check to that person. 3. Try to stay within the same price range of what your host orders. 4. Take a cue from your host on whether to order extras such as drinks or dessert. 5. Do your best to eat at the same pace as your host. Treating others to a