大学核心商务英语读写教程1课件颜晓川 马瑞香ISBN 9787811348804 PPT u7 A.ppt

Words and Expressions 23. account for Meaning: to form, use or produce a particular amount or part of something Example: Computer software accounts for some 70 per cent of our products. 计算机软件占了我们产品的百分之七十。 Words and Expressions 24. make sense Meaning: to be sensible Example: The local authorities thought that it might not make sense to rebuild the houses damaged by the floods. 当地官员认为重建被洪水冲垮的房子是不明智的。 His answer was so confused that I could hardly make any sense of it at all. 他的回答很混乱，我没懂他的话的意思。 Words and Expressions 25. in hope of Meaning: because of the wish for something Example: We left the house early in the hope of avoiding traffic jams. 我们早点出门希望能避开交通阻塞。 In modern times, people are tempted to try all kinds of things in the hope of preventing the negative effects of aging. 现代，人们尝试各种办法希望来阻止衰老所带来的负面影响。 Notes to the Text 1. The marketers would pay large amounts of money to the television and radio networks and stations and magazine and newspaper publishers for access to the mass audiences who would receive the messages and in turn purchase their products and services. (Para. 1) [释义] Markets would spend much money on the traditional mass media to reach the people who would get the information and then buy the products and services. [解析] who would receive the messages and in turn purchase their products and services是定语从句来修饰audiences。 Notes to the Text 2. Over the past decade, however, there has been a revolution that is rapidly changing the media landscape and impacting the traditional media and the economic model that has supported them. (Para. 2) [解析] that is rapidly changing the media landscape and impacting the traditional media and the economic model that has supported them是定语从句修饰revolution，其中changing 和impacting在定语从句中是并列谓语， that has supported them是其内含的另一个定语从句，修饰the economic model。 Notes to the Text 3. The country has fragmented into countless market segments that are