国际商务英语口语实训课件朱扬琼 ISBN9787566305176电子教案Two.ppt

[Aim] To be able to write letters on establishment of business relations To inquire about new customers’ credit status [Main Difficult Points] Credit inquiries Information on products 导入 我某进出口企业所经营的产品，多年来在国内和几个国外市场具有良好的声誉，销路很好。通过调查，欧洲市场对该产品具有较好的需求，该公司现欲开拓欧洲市场。 ■分析思考： 1、企业通过哪些途径联系和发展欧盟的中间商，以建立广泛的客户关系？ 2、从哪些方面对国外客户进行考察和选择？ 3、从哪些方面向客户介绍本企业的商业信息？ ■启示： 对新近从事外销的企业和刚刚进入某国市场的国际企业来说，在国际市场上没有广泛的、稳定的客户关系，扩大出口贸易是不可能的。为此，外贸企业欲大规模地开拓某国市场，就要在该国建立广泛的、良好的贸易关系。作为外销人员能够书写英文函电向国外客户介绍企业的经营范围、信誉、有关产品的特点等，表达自己欲与对方建立业务联系的愿望，尤为重要。 Brief Introduction It is fairy true to say no customer, no business. To establish business relations with prospective dealers is the base of starting and developing of business. It is vitally important for both a new dealer and an old one that wishes to enlarge its business scope and turnover. Channels of finding customers: (1)Internet (2)Banks (3) Commercial Counselors Office (4) Chambers of Commerce both at home and abroad (5) The introduction from his business connections or branches, agents aboard (6) Advertisements (7) Attendance at the export commodities fairs and exhibitions (8)Mutual visits by trade delegations and groups (9) Market investigations (10) Self-introductions or enquiries received from the merchants abroad Lesson 1 A Letter from an Exporter [Aim] How to write the letters of establishment of business relations. [Main Difficult Points] ■How to introduce the business scope and the commodities handled. ■Some useful expressions in writing such letters Content ■ Brief introduction ■ Language points ■ Useful sentences ■ Summary of the letter ■ Summary of business ■ Writing skills ■ Training in class ■ Homework Brief Introduction The establishment of business relations means setting up business connections between two firms who have had no business dealings with each other before. Generally speaking, this type