商务英语综合教程第二册课件胡富茂主编 ISBN9787566304629 PPTunit 2.pptx

Unit 2;Content ;Warm-up activities;Definition ;Globalization (globalisation);Background ;Effects of Globalization:;advantages of globalization;;Claim2 globalization is inevitable and irreversible;;Text Analysis;Text Analysis;4. N-UNCOUNT If someone uses force to do something, or if it is done by force, strong and violent physical action is taken in order to achieve it. 武力 例：The government decided against using force to break up the demonstrations. 政府决定不使用武力来驱散示威游行。 5. N-UNCOUNT Force is the power or strength which something has. 力量 例： The force of the explosion shattered the windows of several buildings. 那次爆炸的力量震碎了几栋建筑的窗子。 ;Text Analysis;Text Analysis;Text Analysis;Text Analysis;Text Analysis;Text Analysis;Exercise:I. Answer the following questions according to the text:;4. How many threats brought by globalization to the international business? 5. What measures the government will take to protect the local company? 6. How should the international do to deal with the local government’ protection? 7. What’s the main objective of an international company? 4. The biggest threat international businesses have to deal with is that of local governments and another threat international businesses face is language and cultural differences. 5. To protect local companies, governments have imposed numerous sorts of barriers and regulations to keep the import of foreign goods at a minimum. Another tactic these governments use to protect their local markets is the introduction of heavy restrictions for foreign-owned companies to be established in their country; this is also known as red tape. 6. To counter this threat international business can engage in a strategic alliance with a local company, which makes them part local, part international. 7. The main objective of an international company is to combine its business practices from the different countries in which it operates to attain the lowest possible production cost and highest possible profit. ;8. How should the