大学核心商务英语读写教程1课件颜晓川 马瑞香ISBN 9787811348804 PPT u10 C.pptVIP

Introduction to the Text 本文论述幽默咨询师这一新趋势的出现，及幽默在企业中的应用和在跨国公司公司中可能产生的负面影响。文章以一个笑话开篇，奠定了全文轻松的基调，冰激凌制造商的例子进一步说明幽默的积极作用，然后笔锋一转，谈到在跨国公司因为文化的差异还是要慎重对待幽默。本文从两个方面进行幽默的利弊分析，态度客观真实，多处引用专家的说法和调查研究增强了说服力。语言浅显易懂，没有过多的使用专业术语，使人们对此问题有个概括性的了解。举例子，做对比等写作手法的运用，使文章脉络清楚，结构严谨，也是一篇很好的写作范文。 Business Terms 1. CEO A chief executive officer (CEO, U.S. English) or managing director (MD, UK English) or chief executive is the highest-ranking corporate officer (executive) or administrator in charge of total management of an organization. An individual appointed as CEO of a corporation, company, organization, or agency reports to the board of directors. Business Terms 2. Multinational corporation A multinational corporation (MNC), also called a Trans-National Co-operation,(TNC) or multinational enterprise (MNE), is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation. The International Labor Organization (ILO) has defined an MNC as a corporation that has its management headquarters in one country, known as the home country, and operates in several other countries, known as host countries. Business Terms The Dutch East India Company was the first multinational corporation in the world and the first company to issue stock. It was also arguably the world’s first megacorporation, possessing quasi-governmental powers, including the ability to wage war, negotiate treaties, coin money, and establish colonies. Business Terms The first modern multinational corporation is generally thought to be the East India Company. Many corporations have offices, branches or manufacturing plants in different countries from where their original and main headquarters is located. Some multinational corporations are very big, with budgets that exceed some nations’ GDPs. Multinational corporations can have a powerful influence in lo