商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_04.pdfVIP

《商务英语》 授课教案 Chapter 4 Consumer Market In China I. Learning Objectives To learn about what is consumption like in China; To examine the current consumer market in China To have an overview of the changes in Chinese consumption; To grasp the main idea and the structure of the text; To master the usage of key special terms, words and phrases in this chapter; To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Introduction Because of the biggest population, the rapid developing economy and the increasing demand of people, China has the greatest and the most potential consumer market in the world. Producers all round the world want to enter into the market and have some shares, so nowadays people are really dazzled by the great variety of goods in the market. 中国有着全球最大的、最具潜力的消费市场，因为中国人口众多，经 济增长迅速，人们的需求也在不断地增加。各国的生产商都希望能挤进这个庞大的市场并占据一 定的市场份额，所以现在市场上的商品可真是多得让人眼花缭乱了！ III. Main points of the text 1. the change in the status of consumers 2. the government serious attitude twards marketing 3. the Chinese consumers’s role in the process of change 4 a revived opportunity for self-expression of the consumers 5. consumers’ demand in the clothing field. IV. Background and terminology 1. opening-up policy also open-door policy, the principle of allowing people and goods to move into a country freely 开放政 策 2. market orientation 以市场为导向(market economy) policy orientation 以政策为导向(planning economy) market-oriented policy 以市场为导向的政策 3. elite: a group or class of persons or a member of such a group or class, enjoying superior intellectual, social, or economic status 精英，杰出人物 4. Consumer Council: Also called Consumers’ Association 消费者协会 5. electronic appliance 家用电器