商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_12.pdfVIP

《商务英语》 授课教案 Chapter 12 PRODUCT PACKAGING AND LABELING Objectives A. To define packaging and labeling for product, especially the export product B. To illustrate the importance and functions of both in international business C. To have a clear picture of the composition of product labeling D. To learn relevant expressions and language structures Introduction In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a “five-second commercial”. Labeling, which is closely related to packaging, is a kind of product feature that requires managerial attention, and is now considered by many traders as the silent salesmen. 俗话说，人靠衣服马靠鞍，三分人才七分打扮。那么对于摆在商场货架上的商品来说，要想让顾 客一见钟情，注意力马上被吸引过去，并且立即产生购买欲望、冲动，那么，它靠的是什么呢？ Main points of the text A. 1. The definition of packaging: primary, secondary and shipping packaging 2. Labeling, as a part of packaging B. 1. Primary function of packing: to contain and to protect the product 2. Increased competition adds to the function of packaging: attracting attention by describing the product in order to promote the sales of the product 3. “Five-second commercial” C. 1. A good package requires making many decisions D. 1. Product safety has become a major packaging concern E. 1. Product labeling, a part of a product and/or a part of a package, carrying 1 《商务英语》 授课教案 verbal information about the product or the seller 2. Labeling is a kind of product feature 3. “Silent sal