商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_22.pdfVIP

《商务英语》 授课教案 Chapter 22 Export Product I. Objectives To gain insight into export products To grasp the main idea and the structure of the text; To master the usage of key special terms, words and phrases in this chapter; To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Introduction How to shape and make your export products to suit your customers is not an easy question to answer. This text will give you some hints that will surely benefit you in your business. 外贸行业有一句顺口溜，叫做“ 出口赢不赢，关键看产品。产品好不好，设计有技巧。”如何设 计、制造适合客户的出口产品不是一个容易回答的问题。本课将给你一些提示，它们一定会有 益于你的事业。 III. Main points of the text 1.to satisfy the wants of the buyers. 2.product and product line 3.Product mix and its strategies IV. Background and terminology 1. the product mix 产品组合 The Product Mix refers to the range of products sold by a firm. For example, a supermarket sells food, but it may also sell clothes, electrical equipment, beauty products, and stationery; an electric appliance manufacturer may sell washing machines, dishwashers, refrigerators, televisions, and videos. A firm may expand its product mix by offering different products for sale; for example, a clothes shop may add underwear to its range. It may extend existing ranges; for example, a car manufacturer may bring out a special edition of an existing car model. It may change existing products; for example, a laundry detergent manufacturer may add more blue flakes to an existing brand and declare it to be new and improved, or a food company may repackage a product. 产品组合是指公司销售产品的范围。例如：一个超市卖食 品，但也卖服装、电器、美容产品和文具；电器制造商可能卖洗衣机、洗碗机、电冰箱、电视 机和视频播放器。一个公司可以提供不同的产品来销售来扩大它的产品组合，例如，服装店可