商务英语—听说教程4 第四版 ppt 课件Unit+7.ppt

Unit 7Advertising Learning Objectives To acquire the basic knowledge of advertising. To know how to communicate with advertising designers. Contents Active Listening Active Listening TAPESCRIPT TAPESCRIPT Active Listening Active Listening Active Listening Active Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT TAPESCRIPT Active Listening Active Listening Active Listening Active Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Active Listening Fun Break Additional Listening Additional Listening Additional Listening TAPESCRIPT TAPESCRIPT TAPESCRIPT Additional Listening Viewing Speaking Viewing Speaking Viewing Speaking VIDEOSCRIPT VIDEOSCRIPT Viewing Speaking Viewing Speaking VIDEOSCRIPT VIDEOSCRIPT Directions: Listen to the passage again and fill in the table with the information you hear. Exercise 2 1. 2. Results of advertising 1. A company goes to an advertising firm to . 2. The firm collects information about . 3. A person thinks up . 4. A person will buy . 5. A writer will . 6. A will design it, How advertisements are made What you can advertise Products and services of all kinds. ___________________________________ discuss the advertising of its product _______________________ ______________ the product and the customers ___________________________ an idea for an advertisement ___________________________ space in newspapers or time on TV ________________________________ write the text ________________ designer _________ using pictures or photographs and the text ____________________________________. to increase product sales ________________________