大学核心商务英语读写教程2课件李世琴 左静霞978 7 81134 884 2第2册6单元的.ppt

1. Background Information There are three basic components in business: belief, knowledge and action. Faith and belief in products and service is an essential quality to possess for business success. Knowledge and the skills learned by reading books, acquired through seminars and from the teachings of leaders in the business field you chose to endeavor is also highly essential. The need for a strong drive to have the very basic skills and the know-how to experience your product and service first so you may enthusiastically encourage everyone to try whatever product or service you are offering them. Be committed and responsible to your customers and clients. This can be accomplished by genuinely treating your customers with care, not merely engaging in deceptive advertising. Form long-term success by cultivating long-term satisfied and loyal customers. When their needs are met, customers are at their happiest and most satisfied. Last is action. Put your belief and knowledge into action. Your knowledge and belief will be put into waste if you do not act right away. A powerful effort to combine all these elements must be worked out harmoniously to attain success in business. 2. Introduction to the Text Theme of the Text Text A mainly explains how Dell Computer becomes successful. Dell’s success proved that the well-known business belief is effective ----the customer is always the God. 2. Introduction to the Text 本文为记叙文文体，语言规范而精炼。作者通过戴尔的成功向我们印证了一个为人熟知的企业经营理念：顾客永远是上帝。作者从戴尔在大学宿舍的创业伊始写起，到后来戴尔成为电脑直销商业巨头，戴尔的成功经验也就自然而然地呈现在我们眼前---把顾客放在第一位，倾听﹑理解他们并提供客户服务；公司管理者或普通员工都必须行动机敏，灵活多变。 文章中作者用了比较多的破折号来对前面内容作补充说明，例如：First, it must put the customer first ─ by listening, understanding, and providing customer service. Second, a company—both its managers and employees—must act with speed and flexibility. 3. Business Terms （1）selling over the telephone 电话推销 Selling over the telephone refers to a promotional way--- salesmen promote their p