高级商务英语听说大纲课件教案 试卷 江春 ISBN 9787810786515 作业eng301j_zy_04.pdfVIP

Unit 4 Consumer Behavior 消费者行为 Comprehension questions: 1. What is consumer behavior? 2. Why is the understanding of consumer behavior important to the marketers? 3. Was consumer behavior a relatively new field of study? 4. What scientific disciplines did consumer behavior borrow from? Part A Exercises 1) Directions: Listen to the news item carefully and complete the following table by filling in information to match the facts. Facts Information Facts Information 314 95 percent 18-60 79 years percent 5 percent 80 percent 77 percent About half 90 percent 90 percent 1 percent 96.5 percent . 2) Directions: Listen to the news item again and decide whether the following statements are “T” (true) or “F” (false). (1) ( ) Eight overweight children from New York are suing McDonald’s, claiming that McDonald’s is responsible for their obesity. (2) ( ) Nineteen-year-old Jocelyn Bradley is five foot six inches tall and weighs 270 pounds. (3) ( ) McDonald’s points out it does provide nutrition information on a website and th