大学核心商务英语读写教程3课件陆军 ISBN9787811349207PPT Unit 1.ppt

Objectives Electronic commerce, commonly known as e-commerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. Modern electronic commerce typically uses the World Wide Web at least at some point in the transactions lifecycle, although it can encompass a wider range of technologies such as e-mail as well. Theme of the Text This unit introduces electronic-commerce, e-commerce in short. There are some main types of E-commerce such as business-to-business, business-to-consumer, consumer-to-consumer and Mobile-commerce. Text A is a story of the founder of Facebook, his biography and entrepreneurship. A chief executive officer (CEO, U.S. English) or managing director (MD, UK English) or chief executive is the highest-ranking corporate officer (executive) or administrator in charge of total management of an organization. An individual appointed as CEO of a corporation, company, organization, or agency reports to the board of directors. Harvard University is a private Ivy League university located in Cambridge, Massachusetts, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation (officially The President and Fellows of Harvard College) chartered in the country. A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web. Electronic commerce that is conducted between businesses is referred to as business-to-business