商务英语综合教程上册课件刘玉玲主编 ISBN9787810789844Unit 5 World Tourism Organisation.ppt

Unit Five Introduction As a leading international organization in the field of travel and tourism, World Tourism Organization serves as a global forum for tourism policy issues and a practical source of tourism know-how. It has three membership categories— full, associate and affiliate members. It is involved in global and regional activities, which aims to facilitate world travel through elimination or reduction of governmental measures for international travel. Text 1 The World Tourism Organization (WTO) is the most widely recognized and one of the leading international organizations in the field of travel and tourism today. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes138 countries and territories and more than 350 affiliate members representing local government, tourism associations, educational institutions, and private sector companies, including airlines, hotel groups, and tour operators. With its headquarters in Madrid, WTO is an intergovernmental body entrusted by the United Nations with the promotion and development of tourism. Through tourism, WTO aims to stimulate economic growth and job creation, provide incentives for protecting the environment and heritage of destinations, promote peace and understanding among all the nations of the world. 10 They are also involved in regional promotion projects. The Silk Road and the Slave Route are two projects, being implemented in the cooperation with the United Nations Scientific and Cultural Organization (UNESCO). Launched in 1994, WTO’s Silk Road Project aims to revitalize through tourism the ancient highways used by Marco Polo and the caravan traders who came after him. The Silk Road stretches 12,000 km from Asia to Europe. Sixteen Silk Road countries have joined forces for this project: Japan, Republic of Korea, DPR Korea, China, Kazakstan, Kyrgyzstan, Pakistan, Uzbekistan, Tajikistan, T