商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第10课.ppt

What is “Greenwash”? Can you give some examples of Greenwash? Learning Objectives To provide an overview of miscellaneous green advertisements and marketing strategies in modern business community; To know how critics approach “greenwashing” and its negative impact; To understand how a business organization committed to environmental protection becomes successful and profitable; To acquire theme-related words and expressions and apply them in real situations. Lead-in The impact of gulf oil spill on BP’s “Green” image First, fill in each of the blanks with a missing word. Next, listen to the audio and check your answers. For six hours’ duration of four World Cup soccer matches back to back, the chief executive of BP faced a barrage of hostile questions from American 1) law _ _ _ _ _ s about the oil spill 2) di_ _ _ _ _ r in the Gulf of Mexico. It was the low point in a bad week for Tony Hayward. His company had its 3) c _ _ _ _ t rating 4) down _ _ _ _ _ d, it suspended paying its dividend. It had to set aside 20 billion dollars for 5) com _ _ _ _ _ _ _ _ n and there was the small matter of him being summoned for a personal telling-off by the 6) p _ _ _ _ _ _ _ t of the United States. But the grilling in US Congress completed the humiliation. Henry Waxman who chairs the Energy and Commerce Committee said corporate complacency of BP before the spill had been 7) a _ _ _ _ _ _ _ ing. Tony Hayward said he was 8) d _ _ _ ly sorry and BP would not rest until the oil 9) f _ _ w had been stopped. But he said it was still too early to tell what caused the accident and he couldn’t pass 10) j _ _ _ _ _ _ _ on engineering decisions he wasn’t involved with. Now check your answers. How do you comment on Tony Hayward’s statements about gulf spill? “There is no one who wants this over more than I do. I would like my life back.” “What the hell did we do to deserve this?” “The gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we a