商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第6课.ppt

Learning Objectives: Learning Points When working in the global commercial environment, knowledge of the impact of cultural differences is one of the keys to international business success. Improving levels of cultural awareness can help companies build international competencies and enable individuals to become more globally sensitive. Russia Japan USA France China Argentina Terms used in the beauty industry: red tape low-context communication High-context communication relationship focused market polychronic time behavior monochronic time behavior egalitarianism countervailing interdependence vulnerable spate scuttle opportunistic consensual subsidiary lucrative hierarchy high-handed imperious synergy pool leverage ad hoc What do you think is the importance of being aware of the cultural differences in business? Translation Exercise 1. Cultural difference will not only be, on the one hand, an obstacle, but will serve as a bridge in the business communication and management in cross-cultural environment on the other hand if it would be better grasped.?? Translation Exercise 2. Most companies do not understand the extent to which cultural differences will challenge their principles. 3.?After the M A (merger acquisition ) , the difference of cooperate cultures readily results in cultural conflicts , which , if handled inefficiently , will possibly lead to the failure of M A .? Translation Exercise 4．一家业务遍布全球的国际企业，成功的秘诀就在于使员工合作和互相帮助，克服“文化差异”的问题。 ５．中西企业文化差异表现在管理理念,思维方式,决策方式,基本价值观等方面. Quiz: word derivation 1) Among scientists there is a general ____about what is and what isnt proper science. (consensual ) 2) The question of finance is ____to the question of whether the project will is approved. (subsidiary) 3) They can be highly problematic for users; many people have difficulty thinking in terms of _____ data structures. (hierarchy) Quiz: word derivation 4) Your suggestion has greatly contributed to the ______