商务翻译英译汉课件答案 潘惠霞主编ISBN 9787811347609英译汉 Unit 1.pptVIP

　Unit 1Sony’s Hard Time 《商务英语翻译》（英译汉） 【Translation】 Things have not been going well for Sony lately. Last month senior executives at the Japanese electronics giant issued an unprecedented apology after discovering that 9.6m laptop batteries, supplied to other computer-makers, were faulty and would have to be recalled at a cost of $436m. Sony’s Blue-ray high-definition technology, launched this summer, has suffered from delays and component shortages, and is embroiled in a standards war with the rival HD-DVD format. American regulators began investigating the company last month as part of an inquiry into allegations of price-fixing in the memory-chip market. And having long been the world’s most valuable electronics firm by stock market value, Sony’s market capitalizations has fallen to less than half that of Samsung, its Korean rival. In gaming, Sony faces far stronger competition than it did when it launched the PlayStation 2 in 2000. The PS2 went on to sell over 100m units, giving Sony 70% of the market. But gaming is a cyclical business, and success in one round does not guarantee success in the next. Microsoft has already sold over 6m of its Xbox 360 consoles, launched a year ago, and expects to have sold 10m by the end of 2006. Nintendo, Sony’s other rival, will launch its new console, the Wii, on November 19th, and expects to sell 4m units by the end of the year. Manufacturing problems delayed the PS3’s launch from May and meant that only 93,000 consoles were available for the Japanese launch. Sony hopes to sell 2m by the end of the year, but even if it does so, it will start the race in third place. 【Version for Reference】 索尼遭遇困难 近来索尼的情况一直都不太妙。上个月，在发现960万块供给其他电脑制造商的笔记本电脑电池存在瑕疵、必须予以召回之后，这个日本电子业巨人的高层主管史无前例地公开表示了歉意。此次召回事件使索尼遭受的损失达到4.36亿美元。今年夏天索尼开创的蓝光（Blue-ray）高清晰度技术曾数度被延迟上市，并遭遇元件短缺危机。现如今这一技术又卷入了与其竞争对手HD-DVD格式之间的DVD标准大战之中。上个月，为了核实索尼在内存条市场存在的价格垄断指控，美国监管部门对该公司进行了调查。按股票市值索尼长期以来是全球证券市场最有价值的电子公司，而现在其市场资本总额已经锐减