商务礼仪实务英语课件梁悦 李莹 ISBN9787566308788 PPTModule 1 Project 1. Image Management 形象管理.ppt

商务礼仪实务英语Practice of Business Etiquette in English;课程导入(理解礼仪及其重要性);“仪” 也同样有三层意思： 1）容貌和外表 2）仪式和礼节 3）准则和法度 应该说，中国古代的“礼仪”从本质上更偏重于政治体制上的道德教化。 西方“礼仪”一词始于法语”Etiguette”，原意是”法庭上的通行证“。后来慢慢演变成“人际交往的通行证”。;纵观中外对“礼仪”的理解，归纳出以下意思： 1）是一种行为规范或行为模式 2）是大家共同遵守的 3）有它存在的合理性 （保证社会秩序）;;;Task Three Manners Etiquette;I. Lead in;商务人员形象;;II. Reading: Read the following passages and have a group discussion.; 1. What is image management? 2. Why is image management important? ;pro-active adj. intending or intended to produce a good result or avoid a problem, rather than waiting until there is a problem 积极的 framework n. a structure around or over which something is built 框架；结构 groom v. to make yourself ready to be seen; put in order 使做好准备；修饰 enhance v. to improve the quality, amount, or strength of something 提高 downplay v. to make something seem less important or not as bad as it really is 不予重视 optimal adj. optimum 最佳的;Task One Grooming Etiquette 仪容礼仪;● way of talking ● clothes and accessories ● face ● hair ● posture (how a person sits or stands) ● body shape;2. 修面：男士魅力的亮点; Activity 4: Group discussion.;3. 化妆：女士职业形象的标志;3.Pat eyeshadow primer on your eyelids gently, using your fingers. Let it dry for 30 seconds. Dip a small eyeshadow brush in some white eyeshadow. Apply the eyeshadow all over your lids and slightly above your crease. Apply two coats of black mascara on your top and bottom lashes.;礼仪知识小贴士;1. What do you do for daily makeup? 2. How to makeup?;4. 职业人士的发型要求;Long Layered Hairstyles;Ponytail Updos and Chignon Bun Hairstyles;1. Do you like your current hair styles? 2. Which hair style is suitable for you?;Task Two Appearance Etiquette 仪表礼仪;1.Business dress today is more formal than it was before 1960. 2.Whether already in the workforce or preparing for a job interview, professionals should present an image of proper business attire and feel confident with their appearance.