跨文化交际实训课件Chapter1.ppt

Glossary vt. 纠正 remedy nevertheless conj. 然而，不过 persuasion n. 说服 heritage n. 遗产 alliance n. 联盟 mishap n. 灾祸 uphold vt. 赞成, 支撑 amongst prep. 在… 之中 overwhelm vt. 压倒 unintentional adj. 非故意的；无意识的 Comprehension Questions 1. What is intercultural communication? 2. What are the forms of intercultural communication? IV. Intercultural Business Communication  跨文化商务交际 The Research of intercultural Business Communication 对跨文化商务交际的研究 most of the intercultural communication relevant to business. international/intercultural business literature does not focus on communication. another focal point of intercultural communication research is individu-alism vs. collectivism and the impact of the relationship on the functioning of society IV. Intercultural Business Communication  跨文化商务交际 The Importance of Learning Intercultural Business Communication 学习跨文化交际的重要性 Intercultural communication skills are essential for businesspersons in todays market the increase in globalization in the last few decades economic globalization Key Terms individualism 个人主义 中国幸福学认为，人的本性是不满足，不满足就是指人们都希望我或者我们的事物更好。爱国主义其实就是人们不满足本性的一种表现形式，所以，个人主义就是每个人都希望我的事物更好的信仰或理念。 collectivism 集体主义 指一切言行以合乎无产阶级及其广大人民群众集体利益为根本出发点的思想。集体主义是共产主义道德的核心，是社会主义精神文明的重要标志。它同资产阶级个人主义是根本对立的，是共产主义道德区别于一切旧道德的本质特征。 Glossary paucity n. 少数，少量 focal adj. 焦点的 incorporate adj. 合并的，公司组织的 sociolinguistic adj. 社会语言学的 interact vi. 相互作用，相互影响 frequency n. 频繁，频率 intensity n. 强烈，强度 Comprehension Questions How was the study of intercultural business communication？ 2.Why do we should learn intercultural business communication? Case AnalysisCase 1 Phil is my foreign teacher. He is very nice and friendly to me and he often asks us to have free talk in his apartment. One day, I decided to give Phil a gift to express my appreciation of his help in my oral English. I called him but the line was busy. So I went to Phil’s apartment directly. He opened the door