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THE ECONOMICS OF AEROBICS
KEMPER W. MORELAND∗
This study presents a simple model that weighs the benefits and costs of aerobic
exercise to the individual. The model assumes that adding years to life serves as the
primary benefit of exercise, and that hours of exercise over a lifetime serve as the cost.
Given previous estimates of individual rates of time preference this study finds that
people act rationally when they choose to watch a track event rather than choose to
run themselves. (JEL I1)
The price of anything is the amount of life you demand for their products. In addition, we note
exchange for it. (H. D. Thoreau) that there are also costs associated with running:
the Centers for Disease Control (2002) lists aer-
obic exercise as one of the top injury activities
I. INTRODUCTION for men and women over 20. For convenience
and tractability, we avoid these ancillary costs
Exercise is good for you. No physician, dieti-
and benefits by assuming that longevity serves
cian, or health expert would deny this apho-
as the sole benefit from running (or equivalently,
rism, but economists often evaluate programs
that any additional benefits are offset by costs).
that other experts—not to mention popular opin-
ion—have judged to be unquestionably worth-
while. This study continues this trad
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