2018忠诚度洞察研究_在不断变化的忠诚度环境中实现宣传和影响（英文版）.pdf

用户上传 更多请查看研报客 Achieving Advocacy and Influence in a Changing Loyalty Landscape. A Mastercard Asia Pacific Study. INTRODUCTION 用户上传 更多请查看研报客 Welcome to Mastercard’s APAC loyalty study Mastercard conducted one of the biggest studies on loyalty in the Asia Pacific region, speaking to 7,000 members of loyalty programs across seven markets – including programs from small retailers to large financial institutions, interviewing a wide range of consumer demographic segments. Three clear objectives of the study 1. To highlight the changing loyalty program landscape in the region. 2. To examine the extent to which loyalty programs are delivering value and engaging experiences, and are thereby influencing the behaviour of their members. 3. To explore how loyalty programs can further engage with members, and sustainably cultivate greater influence. STH KOR CHN JPN HK IND IDN AUS Achieving Advocacy and Influence in a Changing Loyalty Landscape 2 CONTENTS 用户上传 更多请查看研报客 Contents Executive Summary 1. State of play in loyalty in APAC Is your loyalty card b