测量公关的影响_数字公关框架（英文版）.pdfVIP

研报客 Measuring PR’s Impact: The Framework for Digital PR Measuring PR’s Impact: The Framework for Digital PR 1 研报客 First: What Is Digital Pr? Digital PR is everything you are already doing as a com- munications professional in an increasingly intercon- nected world. At the intersection of traditional PR, and digital marketing, Digital PR incorporates digital func- tions of marketing including SEO, Social Media, Influ- encer Marketing, and Paid Media with traditional PR disciplines like pitching, and relationship building. 87% Of PR Executives Don’t Believe “Public Relations” Will Describe The Work They Do In 5 Years [2017 USC Annenberg School for Communications and Journalism] 87% Increasingly, PR Professionals do not typically believe PR is just the “public relations” tasks the title implies, but a job that incorporates much more across the communica- tions spectrum. For example, a recent study by USC Annenberg School for Commu- nications and Journalism shared that “87% of PR executives believe the term ‘public relations’ won’t accurately describe the work they will be doing in five years” and that “60% of PR executives believe that content creation and working with social media influencers will be vital parts of public relation efforts in the future”. PR professionals today need a deeper understanding of how social, and influencer m