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Content Marketing Research The Crucial First Step CO N T E N T M A R K E T I N G R E S E A R C H : T H E C R U C I A L F I R S T S T E P Research: The Crucial First Step Copyright © 2013 Copyblogger Media, LLC All Rights Reserved Feel free to email, tweet, blog, and pass this ebook around the web ... but please don’t alter any of its contents when you do. Thanks! 2 CO N T E N T M A R K E T I N G R E S E A R C H : T H E C R U C I A L F I R S T S T E P Let’s face it — doing research might not be as fun as creating killer headlines, writing the first draft of a genius blog post, or crafting your next irresistible offer. But solid research is essential if you truly want to be successful as a content marketer. When you hear the word “research” in conjunction with content marketing, you might immediately think about keywords (and optimizing your content for search engines using those keywords.) And yes — keyword research is incredibly important. Mostly because it’s the language of your audience — even if search engines didn’t exist. But to really dig into your research, you need to start thinking beyond just search engine optimization research. You need to think bigger. Your audience is online right now, searching for things they want to discover more about, and looking for real-time answers to their questions. They’re also socializing online in LinkedIn groups, Google+ circles, and Twitter chats. So, it makes sense … your best research will come from the digging around and exploring in the places where your audience is socializing and searching. You need to find out what really makes your prospect tick. You have to figure