商务英语写作中的7C原则.ppt

Your Try（思考题） Your Try（思考题） Tech Ready 15 * * * * * * * * * * * * * Microsoft Office * * Microsoft Office * * Microsoft Office * * 浙江广播电视大学微课程 微课名称：商务英语写作中的7C原则 所属课程：高级商务英语写作 主讲教师：李更春 单位：浙江广播电视大学外国语学院 学会站在他人的角度考虑问题 学会运用7C原则对商务信函进行评价 了解商务信函写作中的7C原则 学会在信函写作中运用7C原则 教学目标 知识目标 技能目标 技能目标 情感目标 请同学们思考，在商务信函的写作中，我们应遵循哪些原则呢？ 迂回 (winded) 完整(complete) 准确 (correct) 简洁 (concise) 体谅(considerate) 清晰 (clear) 详尽(detailed) 正式 (formal) 笼统(general) 有力 (forceful) 礼貌 (courteous) 简短 (short) 具体 ( concrete) 逻辑 (logical) Case Studies (案例分析) We wont be able to send you the brochure this month. 本月我们无法将产品手册寄达贵方。 提示: 违背了“体谅”(Consideration)原则 You are requested to make us the most favorable offer, stating origin, packing, detailed specifications, quantity suppliable and the earliest time of shipment. 请报最优惠价，注明原产地、包装、详细规格、可供数量和最早船期。 提示: 违背了“礼貌”(Courtesy)原则 Case Studies (案例分析) Please let us know what you wish us to do about this matter as soon as possible. 请尽快告知，你方希望我方就此事做些什么? or 请告知，你方希望我方就此事尽快做些什么？ 提示: 违背了“清晰”(Clarity)原则 Case Studies (案例分析) We acknowledge with thanks the receipt of your letter of July 1. 你方7月1日的函收悉。 提示: 违背了“简洁”(Conciseness)原则 Case Studies (案例分析) Because our book is full, so we cannot entertain any more orders. 由于我方订货已满，恕不能接受更多的订单。 提示: 违背了“准确”(Correctness)原则 Case Studies (案例分析) We have received with thanks your check. The amount has been placed to your credit. 我们已经收到你方支票，谢谢。该笔款项已汇入你账户贷方。 提示: 违背了“具体”(Concreteness)原则 Case Studies (案例分析) Courtesy (礼貌) Correctness (准确) Conciseness (简洁) Consideration (体谅) Clarity (清晰) Concreteness (具体) Completeness (完整) 7C principles Courtesy (礼貌) Consideration (体谅) Clarity (清晰) Courtesy (礼貌) Consideration (体谅) Clarity (清晰) Courtesy (礼貌) Consideration (体谅) Conciseness (简洁) Clarity (清晰) Courtesy (礼貌) Consideration (体谅) Correctness (准确) Conciseness (简洁) Clarity (清晰) Courtesy (礼貌) Consideration (体谅) Correctness (准确) Conciseness (简洁) Clarity (清晰) Courtesy (礼貌) Consideration (体谅) Concreteness (具体) Correctness