工商管理专业英语unit16.pptVIP

Business School of Nankai University Unit 16 Steps In Developing Effective Communication 作者 南开大学商学院 李桂华 Glossary encoding: n. To convert data by the use of a code or a coded character set in such a manner that reconversion to the original form is possible. Encode is sometimes loosely used when complete reconversion is not possible. 编码 decoding: n. To convert from code into plain text. 译解 unplanned: adj. Not thought out or prepared in advance; spontaneous: 无计划的未预先没想或准备的 distortion: n. A statement that twists fact; a misrepresentation. 歪曲，曲解扭曲事实的陈述；曲解 unaware: adj. Not aware or cognizant. 未意识到的，不知道的 teaser: n. An advertisement that attracts customers by offering something extra or free. 优惠广告通过提供额外的或免费的东西来吸引顾客的广告 familiarity: n. The quality or condition of being familiar. 熟悉，通晓熟悉的特点或状态 Glossary extol: v. To praise highly; exalt. 高度赞扬；吹捧 dealer: n. One that is engaged in buying and selling: 商人从事买卖的人： rebate: n. A deduction from an amount to be paid or a return of part of an amount given in payment. 折扣；部分退款从将要支付的款子里减掉一部分或从已支付的款子里退还一部分 premium: n. Something offered free or at a reduced price as an inducement to buy something else. 赠品为刺激购买其它物品而免费赠送或减价销售的东西 dealership: n. A franchise to sell specified items in a certain area. 代理权, 经销权.商品经销特许权在某一区域内出售某特定商品的特许权 cognitive: adj. Of, characterized by, involving, or relating to cognition: 认识的属于、描述、包括或有关认识的,认知的 affective: adj. Influenced by or resulting from the emotions: 感情的受感情影响的或由感情引起的,情感的, 表达感情的 Glossary siding: n. A short section of railroad track connected by switches with a main track. 侧线，岔线由转辙器同主轨相连的一短段铁路路轨 credibility: n. A capacity for belief: 可信程度： anticlimactic: adj. 虎头蛇尾的 headline: n. The title or caption of a newspaper article, usually set in large type. 大字标题通常用大号铅字排印的新闻报道的标题或题目 novelty: n. The quality of being novel; newness. 新奇新颖的性质；新鲜 distinctive: adj. Characteristic or typical: 特别的，特殊的；有特色的： cute: n. Shrewd; clever. 机灵的；精明的 tout: v. To promote or praise energetically; publicize: 吹嘘，吹捧促销或激情洋溢地赞扬；引起公众