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会展旅游活动项目策划书.doc

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. PAGE . . (京津冀协同发展下的河北旅游业发展策略) 人文学院 中文一班 刘梦兰 学号:201422400534 目录 (一)活动背景···········································4 (二)SWTO分析·········································4 2.1优势(Strength)分析································4 2.2劣势(Weakness)分析································5 2.3威胁(Threat)分析··································6 2.4机遇(Opportunity)分析·······························6 (三)活动目的及意义·····································6 (四)活动目标及主题·····································7 (五)活动具体设计与安排·································7 5.1活动一:网上评比河北人气景点·····················7 第一步:选出人气景区前三甲······················7 第二步:幸运获奖者被赞助旅游·····················8 第三步:总结前三甲景点之旅······················8 5.2活动二:开展河北旅游景点研讨会··················8 会议概要·········································8 会议具体内容·····································9 会议具体安排·····································9 会议日程及议程··································10 5.3活动三:燕赵之旅展览会···························11 展区设计概要(图/文)·····························11 具体展区设计····································11 第一展区:河北自然景点展区·······················11 北戴河·····································11 野三坡·····································11 苍岩山·····································12 第二展区:河北历史文化名城镇展区··················12 邯郸馆······································12 正定馆······································12 山海关馆····································13 第三展区:河北特色美食展区·······················13 保定驴肉火烧································13 河间羊肠汤··································14 老槐树烧饼··································14 (六)活动支出预算·········································14 (七)突发事件处理·········································15 (八)注意事项············································15 (九)总结················································15 活动背景 旅游业是战略性产业,资源消耗低,带动系数大,就业机会多,综合效益好。改革开放以来,我国旅游业快速发展,产业规模不断扩大,产业体系日趋完善。旅游作为第三产业,在当今社会发挥着越来越重要的作用,如何充分利用发展机会积极发展旅游业,是目前所有旅游行业提高竞争力的核心。 本次展览旅游活动策划主要侧重

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