绿色新能源汽车市场外文文献翻译.doc

　　绿色新能源汽车市场外文文献翻译 　　（含： 英文原文及中文译文） 　　文献出处： Chowdhury M, Salam K, Tay R. Consumer preferences andpolicy implications for the green car market[J]. Marketing Intelligence Planning, 2016, 34（6）：810-827. 　　英文原文 　　Consumer preferences and policy implications for the green car marketChowdhury, Mahzabin; Salam, Khan; Tay, RichardBackground 　　Concern for the environment among all levels of society has beengrowing in recent years. This concern haschanged the way consumers purchase many products and the way somebusinesses operate today. For example, with growing public concerns insome countries about the effects of automobiles on environmentaldegradation （Li et al. , 2013; Qian and Soopramanien,2011）， theautomobile industry has been active in promoting itsenvironment-friendly or green vehicles. This change is evidentin the upward sales trends of green cars in many European countries. InSweden, for example, green cars comprise five out of the sixbest-selling cars in 2011 （BIL Sweden, 2012）。 Extant research has shownthat consumer attitudes toward environment-friendly products andpro-environmental consumer behaviors are associatedwith green car purchase intentions （Oliver and Lee, 2010; Roozen and DePelsmacker, 1998; Laroche et al. , 2001; Young et al. , 2010）。 　　Also, consumers with strong green knowledge or orientation are likely tobe more interested in purchasing green or environment-friendly vehicles. 　　One the other hand, McDonald et al. （2015） argue that someenvironmentally oriented consumers may continue to purchase productsthat may be damaging to the environment （e.g. flying or air travel）。 Thisattitude-behavior gap can be partly explained by thedifferencesin consumers sense of social responsibility for sustainability consumption（Luchs et al. , 2015）。 Similarly, Dermody et al.（2015） proposethat consumers pro-environmental self-identity will have a significantmediating effect on sustainable consumption behavior. In a related study,Ingenbleek et al. （2015） develop a model o