浅析高校校园文化衍生品设计.doc

　　浅析高校校园文化衍生品设计 　　摘 要 　　 　　高校校园文化衍生品以高校校园文化为核心要素，结合了高校独特的校园文化特点与艺术创新设计理念，是高校校园文化中不应缺失的构成部分。对高校校园文化衍生品设计进行理论和应用研究，既可以推进高校校园文化品牌的传播，传递校园文化精神，又能够激发校园活力，丰富校园的物质和精神生活。 　　本文结合相关典型案例，运用规范研究方法通过对高校校园文化衍生品的设计理念和设计要素进行分析，对我国高校校园文化衍生品的设计开发进行理论思考，同时总结出我国高校校园文化衍生品设计开发过程中存在的问题及其症结所在，进而针对这些问题，以中南财经政法大学为例进行设计实践，从未来发展的角度提出具体改进策略，以期能助益于我国校园文化创意产业的健康成长。 　　全文除结语外分为四个部分：第一部分讨论高校校园文化衍生品的概念和分类第二部分立足于一般原理，剖析高校校园文化衍生品设计的基本思路和价值定位，并从国内外研究现状和经典案例入手，分析我国高校校园文化衍生品设计的问题所在第三部分从解决我国高校校园文化衍生品设计的问题出发，立足于总体思路和具体措施，提出中南财经政法大学吉祥物形象设计的初步方案第四部分通过设计过程及最终成果，生动地展示中南财经政法大学吉祥物形象设计方案。 　　 关键词：高校校园文化高校校园文化创意产业高校校园文化衍生品设计 　　 　　 　　 　　 　　 　　Abstract 　　The university campus cultural derivatives take the university campus culture as the core factor,combines the unique campus cultural characteristic and the innovative design idea of art, is theconstituent part that the university campus culture should not be missing. The research on thetheory and application of campus cultural derivative design can promote the spread of campusculture brand, convey the spirit of campus culture, and stimulate the vitality of campus, enrich thematerial life and spiritual life of campus. 　　Based on the related typical cases, this paper analyzes the design idea and design elements ofcampus cultural derivatives by using normative research method, and makes a theoretical study onthe design and development of campus cultural derivatives in colleges and universities in China. 　　At the same time, this paper also summarizes the existing problems about university campuscultural derivatives during its design and development process, and then for these issues, takingZhongnan University of Economics and Law as an example of the design practice, puts forwardspecific improved strategies in view of the development of campus cultural creative industry infuture China, so as to help its healthy growth. 　　This paper is divided into four parts in addition to the conclusion. The first part discusses theconcept and classification of uni