家乐福生鲜商品分类.ppt

Carrefour China Fresh Training Carrefour China Fresh Training 生鲜商品分类手册 Fresh assortment book The assortment are aligned with each region or cities, specific consumption, economic and local habit, while reflecting each store unique case. Each customers should be able to choose products freely from store’s assortment, depending on his or her purchase power and personal shopping practices. 单品组织是与每个区域或城市的特殊消费，经济及当地习俗相关联的，从而影响各店的独特性。 每位顾客应该可以依据他或她的购买力和购物习惯在店内自由地选择产品。 生鲜商品分类手册 Fresh Assortment Book 分类数量小计 Sub-family summary Sample 关注你们店的数量 Focus on your store 生鲜商品分类手册 Fresh Assortment Book 季节性商品 Seasonal Item Sample 新增加的单品 New Applied item 生鲜商品分类手册 Fresh Assortment Book 分类数量小计 Sub-family summary Sample 关注你们店的数量 Focus on your store 单品使用率 Assortment detention 在中国家乐福的生鲜处，主管必须一个月两次在卖场检查单品使用率。 主管分配营业员和员工来完成这项工作。使用情况要被输入电脑并向处长报告， 一旦使用率很低要采取相应行动。 In Carrefour China fresh division, sales manager haveto organize twice a month the control in sales area of “ ASSORTMENT DETENTION ”. The sales manager handle this task with the help of sales clerk and staffs. As soon as this control is finish, the status must be key in the computer, reported to division manager and take proper action in case the situation of detention rate is poor . 商品分类检查 Assortment Checking 生鲜季节性月历 Fresh division Seasonal calendar The seasonality can be different in each region or cities, it reflects specific consumption, to be first in your city to provide seasonal items will attract customers. Each customers should be able to find new products freely from store’s assortment according fishing situation. 各个区或城市的季节性行大相径庭，在你的城市中首先推出季节性单品将会吸引顾客的购买。 每位顾客应该能购根据季节的情况, 而很容易地在我们的单品组织中发现新产品。 生鲜季节性月历 Fresh division Seasonal calendar Sample