连锁超市可行性方案分析——以成都理工大学红旗连锁为例.docxVIP

连锁超市可行性方案分析 ——以成都理工大学红旗连锁为例 摘要 以成都近年零售业发展历程为鉴，结合消费者购买行为习惯，与竞争对手之 间的对比分析来验证社区便利超市开设新店项目的可行性。对“红旗连锁”理工 门店为实际研究对象，从选址、产品、价格、促销、企业形象管理及规范化管理 等方面发现问题、提出建议，以完善切实可行的社区便利超市开设方案。 关键词：选址 消费者行为 产品 促销 Feasibility of the program of the supermarket chain——The “Hongqi Chain Store” as the column Abstract: Retail Development in Chengdu in recent years, Combined with consumer buying habits, Comparison between competitors community convenience store to verify the feasibility of the project to open new stores. From site selection, product, price, promotion, corporate image management and standardized management, identify problems and make recommendations to improve the creation of practical programs of community convenience store. Key words: Location Consumer Behavior Product Promotion 目录 第一章 前言 ........................................................................................................................... 5 1.1 立项目的与依据........................................................................................................ 5 1.2 研究方法................................................................................................................... 5 第二章 研究内容.................................................................................................................... 7 2.1 超市消费行为分析.................................................................................................... 7 2.1.1 消费者年龄.................................................................................................... 7 2.1.2 性别 ............................................................................................................... 7 2.1.3 职业 ............................................................................................................... 7 2.1.4 便捷 ............................................................................................................... 7 2.2 竞争对手分析 ..........................................................................................................