校园饮品店创业策划书.doc

长沙医学院“挑战杯”大学生创业计划竞赛 李南焕 李凌佳 刘巧梅 刘 婷 罗冬梅 王晨力 王 娟 王小玉 扬 敬 于西亮 长沙医学院13级本护2班 目 录 TOC \o 1-3 \h \z \u 30852 第一章 执行概要·····························1 1.1店铺简介······································1 1.2成立背景······································1 1.3宗旨与理念····································1 1.4店铺目标······································1 1.5店铺经营······································2 产品与服务···························2 2.1产品介绍······································2 2.2产品（服务）的市场前景预测····················3 第三章 组织与人力资源·····················3 3.1组织机构设置··································3 3.2功能与责任····································3 3.3丫丫战斗精神··································4 竞争分析·····························4 4.1竞争产品分析·································4 4.2竞争优势分析·································4 财务规划与分析·····················5 5.1投资与结算····································5 5.2财务管理······································5 第六章 市场营销······························5 31636 6.1目标市场······································5 6.2营销策略······································6 风险与风险管理·····················7 7.1技术风险分析与规避····························7 7.2市场风险分析与规避····························7 7.3管理风险分析与规避····························7 7.4竞争风险分析与规避····························7 　 7.5财务风险分析与规避····························7 第八章 回馈计划······························8 第九章 感谢信································8附录·············································9 附表············································11 TOC \o 1-3 \h \z \u PAGE PAGE 1 第一章 执行概要 1.1店铺简介 店面名称：丫丫校园饮品店 1.2 成立背景 大学生作为校园创业团体中的最大顾客源，越来越推崇绿色消费，绿色饮食。而我们的主打产品“清补凉”的原材料主要是以红豆（绿豆）、薏米、花生、空心粉、椰肉、红枣、西瓜粒、菠萝粒、鹌鹑蛋、凉粉、椰奶、葡萄干等多种配料炮制而成的冰爽解渴饮品，其口味甜而不腻、爽滑润喉、冰凉可口。 此类材料均是现在大热的绿色食品。它的纯天然、绿色、健康，必会受得在校师生的追捧。 校内以及后街都没有出现过类似于主打“清补凉”的海南地方特色饮品店，这是一个新的商机。作为一个追求绿色健康的新时代饮品店，我们将把握时代脉搏，不断推广绿色健康的生活理念，丰富产品品种，创造属于自己的品牌。 而同时我们又出售海南及其他地区的特色饮品、特色糕点、零食及特色地方小吃，这将会进一步的抓住在校师生的消费，以促进本店的发展。 1.3 宗旨与理念 宗旨：南国特色，健康绿色 理念：打造健康小吃，发展特色文化 1.4 店铺目标