论关系营销理念下我国推销员的素质 毕业论文.doc

毕 业 论 文 题 目: 论关系营销理念下我国推销员的素质 院(系): 经济与管理学院 专业年级: 2008级市场营销 姓 名: 学 号: 指导教师: 2012  Thesis: Study on the Quality of a Salesman under the Concept of Relationship Marketing in China School or Department: School of Grade and Specialty: Grade 2008, Marketing April 20,2012  摘 要 世界经济一体化和市场竞争国际化的趋势日益明显，关系营销应运而生。关系营销影响企业的发展，也影响到推销员的思想和行为。要实践关系营销的理念，使企业立于不败之地，就必须努力提高推销员的综合素质。本文从介绍关系营销和推销员素质的基本知识入手，首先描述了关系营销理念下我国推销员素质的发展现状，接着分析了我国推销员职业道德欠缺、专业知识不专、专业技能较差、身心素质欠佳等方面的问题，最后提出了在关系理念下提高我国推销员素质的对策，包括塑造企业文化、加强产品培训、训练专业技能、提高身心素质等。 关键词：关系营销，推销员，推销员素质 Abstract With world economic integration and the trend of internationalization of the market competition being increasingly clear, the relationship marketing came into being. Relationship marketing affects the development of enterprises, but also affects the thinking and behavior of the salesman. To practice the concept of relationship marketing and enable enterprises to be invincible， we must strive to improve the comprehensive quality of the salesman. This paper introduces the relationship between marketing and salesman of the quality of basic knowledge to start, first described under the concept of relationship marketing salesman quality of the development of the status in China,，the salesman lack of professional ethics in China, the expertise is not specifically, poor professional skills, physical and mental qualities owe the good aspects of the problem, and finally countermeasures to improve the quality of Chinas salesman problem in the relationship between philosophy, including the main shape corporate culture, enhancing product training, training professional skills, improving physical and mental qualities. Keywords：Relationship Marketing, Salesman, Salesman Quality 目 录 TOC \o 1-2 \h \z \u 第1章 绪 论 1 1.1 研究的背景和意义 1 1.2 相关理论文献综述 1 1.3 研究的思路及方法 2 1.4主要创新点 3 第2章 关系营销理念和推销员素质概述 4 2.1关系营销的