传统型乡村旅游提升发展之路径研究——以杭州市余杭区良渚街道为例.docx

旅游管理硕士专业学位(M1A)学位论文The 旅游管理硕士专业学位(M1A)学位论文 The research to promote and develop the path of Traditional ruraI tourism destination —Take liangzhu street of Hangzhou Yuhang as an example ABSTRACT Hangzhou yuhang district is committed to develop modern agriculture in the recent years，however，its development still exists many problems，agricultura fatigue，slow increasing of farmers’income．its in an urgent need to find a new access to conquer this obstacle，its a necessity for yuhang to develop rural tourism industry in order to promote its agriculture development and tourism industry．Yuhang features natural resources as well as its profound historica background，this has laid a solid foundation for its development of rural tourism。 In this paper，we set liangzhu rural tourism industry as a research subject by using the method of literature reading and field survey．this paper started from the concept of traditional rural tourism．analyzed frOm the perspective of protecting the interests of the participants on the basis of reference of existing research results，combed the related tourism industry development theory，and combined with my own practical work experience，pointed out the bottleneck of the existence of problem，put forward the development method of traditional rural tourism destination，and finally took liangzhu as an example，to verified and promote its development path from the perspective of its rural tourism resources present situation，the mode and influence factors and we hope this research can be helpful to the rural tourism development． KEYWORDS．traditional rural tourism；Promote development；The path to study；liangzhu street II 万方数据 旅游管理硕士专业学位(MTA)学位论文摘要 旅游管理硕士专业学位(MTA)学位论文 摘要 ～ 、、J㈣煳驴一===赢 I ABSTRACT 一 II 目 录 ．III 第一章绪论 ． ～1 第一节选题依据 1 一、选题背景 ．．1 二、国外乡村旅游发展与研究现状 ．3 三、国内乡村旅游发展与研究现状 ．4 四、乡村旅游发展与社会问题 。7 第二节选题意义 7 一、理论意义 ．．7 二、实践意义 ．．8 第三节基本概念 8 一、传统型乡村旅游 8 二、利益参与方 ．．9 三、提升发展 ．．9 四、路径 ．9 第四节研究框架 ．1 0 一、本文概况 1 0 二、正文框架 10 第五节研究方法 ．1 0 一、文献研究法 10 二、实地调查法 1 0 三、案例分析法 11 第二