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* * * * * * * * But standard reports are not enough. If that’s all that end users are provided with, IS will be stuck on the treadmill of keeping up with the constant demands for new views of the information. BusinessObjects gives users full ad hoc access information to their corporate information. The data in your corporate relational database is stored in a complex, technical format. A standard language called “SQL” exists for reading data from the relational database, but it is hard to learn and to use — even database experts can get wrong results without realizing it. In 1990, BusinessObjects revolutionized database access with the invention of new technology that allowed end users to get at their information using a business representation. BusinessObjects was duly awarded a US patent for this. Instead of SQL, BusinessObjects lets you ask your questions in business terms, using a business representation that shields you from the technical complexity of the relational database. This business representation is provided by a “semantic layer” — “semantic” just means “meaning,” so a semantic layer is a layer that gives more meaning to the data — it maps technical concepts to a business representation using your everyday vocabulary and concepts. It maps the tables and columns of the database to “objects” grouped into logical “classes.” A collection of related classes and objects is called a Universe. The objects are the different concepts you use in your work. They are two basic types: relatively simple labels, such as “customer” or “product,” and the key business indicators that you use to measure the performance of your organization. These business indicators, such as “销售 收入,” and “average quantity,” usually require complex calculations to be carried out in the relational database. BusinessObjects is the only tool that completely insulates you from this complexity while still providing you with the ability to ask the questions you need. Giving end-users ad-hoc, se
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