灵活运用新媒体,创新传播策略灵锐媒体.ppt

灵活运用新媒体，创新传播策略 Old days… 传统的传播方式 开发以消费者为核心的传播策略 无时无刻，无所不在 网络讨论群组 机场行李运输带 机场贵宾厅与高尔夫球场休息室 停车场虚位以待 灵锐的运用更多的传播形式来达到更佳的讯息传递效果 * * “NOTICE: Proprietary and Confidential” All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to Media Planning Group (MPG). This document includes ideas and information based on the experience, know-how, intellectual/creative effort of Media Planning Group (MPG). For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties nor to the public, without the express and written consent of Media Planning Group (MPG). Media Planning Group ? All rights reserved This presentation is a non contractual proposal and has no binding effects for (MPG/MP/Arena/MC/Havas Sports/MPG Entertainment/MPG Diversity/EHS Brann) until a final and written contract is entered into between the parties. Brand Message Consumer Media Feedback Brand Message Consumer Media Feedback C C C C C C C C C C C C Any Place Any Kind Any Time Wake-up 2 horitas más y… At work At work Lunch Evening / Night 消费者一天生活中所接触的媒体 网络投资游戏 iShares 与 FT.com合作，针对投资银行家在网络上设计出网络投资游戏 播客 电邮 RSS 博客 The Prada Beer Marketers toolkit Vs. 传达 影响 不仅只传达，还要影响 There is no doubt that we are living a revolution, the digital revolution We all have been talking a lot about new technologies and how consumers are adopting them. Social networks: from an communication and advertising model with one direction, to a bidirectional communication model. New technologies allow the interchange of information between brands and the consumer, but also between the consumers This lead us to a drastic reapparisal of the communication paradigme. Brands as encoders of information is under theat Brands are exp