美国SNELL教授讲稿--通过知识竞争来赢得优势中英文对照.ppt

* Scott A. Snell Cornell University 393 Ives Hall Ithaca, NY 14853 (607) 255-4112 scott.snell@cornell.edu Competing through Knowledge: The Human Capital Architecture 通过知识竞争：人力资本架构 IBM “You can get capital and erect buildings, but it takes people to build a business.” “你能得到资金和高楼大厦，但你需要员工才能完成交易” Thomas J. Watson, IBM Did IBM forget? $168 billion (Tobins Q = 2.1) Hardware, software, and services Nobel prize-winning scientists 3,768 patents (1993-1995) What’s Happening Today?今天发生了什么？ Industry Changes工业变化 Globalization全球化 Information technology信息技术 Knowledge-based strategies以知识为基础的战略 Core competencies核心能力 Innovation变革 External partnerships外部合作伙伴 Leading to… 导致 New Business Equation新的商业等式 Need for…需要…… Organizational agility敏捷的组织 Speed速度 Innovation变革 Cost成本 网络型组织 对顾客诚实 智力资本 信息技术 合作者与契约伙伴 打破界限 关注核心能力 Core Competence…核心能力…… …is a bundle of skills and technologies that enables a company to provide a particular benefit to customers. 包括大量技能和技术，可以提供给消费者特殊的价值。 Hamel and Prahalad, 1994 SONY索尼 Miniaturization微型设计 Pocketability便携式 FEDERAL EXPRESS联邦快递 Logistics后勤（协调能力） On-time delivery准时送货 HONDA本田 Engine design/mfg.机械设计 Reliable performance值得信赖的产品 MOTOROLA摩托罗拉公司 Wireless technology无线技术Untethered comm.无线沟通 Core Benefit to Competence Customer 核心能力 给消费者的利益 Knowledge Technologies Processes Relationships CRITERIA标准 valuable有价值的 unique唯一的 extendable可扩展性 learning学习 Benefits VALUE = Costs UNIQUE = (social complexity + causal ambiguity) LEARNING = (experience x challenge) Competing Through Peoplet人的竞争 Identify develop core skills确定和发展核心技能 Integrate diverse activities整合多样化的动机 Respond with agility speed敏捷、快速反应 Empower action授权 Innovate变革 Core Competence…核心能力 …is a bundle of skills and technologies that enables a company to provide a particular benefit to customers.包括大量技能和技术，可以提供给消费者特殊的利益。 --Hamel and Prahalad