Business-strategy(英文版)-SWOT分析与安索夫矩阵教学文稿.ppt

Page ? * 由NordriDesign?提供 本作品采用知识共享署名-非商业性使用 2.5 中国大陆许可协议进行许可。 专业交流 模板超市 设计服务 本作品的提供是以适用知识共享组织的公共许可（ 简称“CCPL” 或 “许可”） 条款为前提的。本作品受著作权法以及其他相关法律的保护。对本作品的使用不得超越本许可授权的范围。 如您行使本许可授予的使用本作品的权利，就表明您接受并同意遵守本许可的条款。在您接受这些条款和规定的前提下，许可人授予您本许可所包括的权利。 查看全部… NordriDesign?中国专业PowerPoint媒体设计与开发 Mingxu Yang Jing Pang Lu Li Indentifying Suitable Strategic Options Indentifying strategic options Strengths and weaknesses(internal) Strengths A strength is something that an organization is good at doing or something that gives it particular credibility. It can be a particular attribute of a product or service that provides a competitive advantage, a resource such as a strong financial position or new production facilities, or superior competencies or capabilities. Weaknesses A weakness is something an organization lacks or performs in an inferior way in comparison to others. Opportunities and Threats(External) Opportunities An opportunity is a condition in the environment that is helpful. Threats A threat is a condition that is harmful to the achievement of the objectives of the organization. Indentifying threats and opportunities(Chapter 14 Page 343) Having undertaken an appraisal of the wider external environment using PESTEL analysis, market analysis and an analysis of the competitive environment using the five forces model, it is possible to summarize the main opportunities and threats. PESTEL Analysis Michael Porters Five Forces Model The steps of SWOT analysis Make sure the current strategy of one company Make sure the changing external environment According to the company resources combination, confirm the ability and limit Use general matrix or a similar way to grade and evaluate Put results on SWOT analysis matrix Strengths Weakness Opportunities Threats opportunities threats weakness strength Line growth strategy Reverse strategy Defensive Strategy Diversification TOWS analysis matrix The TOWS analysis matrix can be used as extension of SWOT ana