牛津英语模块4课文翻译.pdf

牛津高中英语模块 4 课文翻译 Unit 1 ReadingAdvertisements Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you. 如今， 无论我们走到哪里，几乎都可以看见广告。 我们已经对广告习以为常，甚至常常都意 识不到在一天中看见或听见多少广告。 我对广告进行了一些研究， 有一些非常重要的信息要 与你分享。 What is an advertisement? 什么是广告 ? An advertisement uses words and pictures to persuade people to buy a product or a service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisementscommercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. 广告使用文字、 图片来说服人们购买一种产品或服务， 或者接受某种观念。 报纸、 杂志、 互联网、 广播和电视是最常见到广告的地方。 广告有两种主要的形式——商业广告和公益广 告( 简称 PSAs) 。商业广告是为了推销某种产品或服务而花钱做的广告。公益广告往往是免 费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。 Does an advertisement tell people the complete truth? 广告告诉人们全部实情了吗 ? There are laws toprotect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, -Teeth fights bad breath!‘Bright ’ This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking,