世纪商务英语阅读教程专业篇1第四版Unit_4.pptVIP

Unit 4Marketing Fundamentals Jane Most of the following words are used in the context of marketing fundamentals. When you read, firstly, try to figure out their meanings. 首先，试着猜出他们的意思。 Secondly, pay close attention to words you don’t know and look them up in a dictionary. 其次，注意不认识的单词，并在字典中查找出其释义。 Thirdly, review these new words and do Task 1. 第三，复习这些单词并完成Task 1. distribution channel generic advertising at no cost marketing effort process drawback product pricing marketing mix charge junk mail sales strategy at regular price satisfy satisfy vi. 令人满意；令人满足 vt. 满足；说服，使相信；使满意，使高兴 satisfy the demands of … (满足…的需求） e.g. It is impossible to satisfy all demands. 要满足一切要求是不可能的。 aspect n. 方面；方向；形势；外貌 e.g. This is only one aspect of the problem. 这只是问题的一个方面。 e.g. This course covers every aspect of American history since World WarⅡ. 这个课程涉及到二战以来美国历史的各个方面。 concern vt. 涉及，关系到；使担心 e.g. What we’re planning doesn’t concern you. 我们正在计划的事与你无关。 n. 关系；关心；关心的事 e.g. I can certainly understand your concern. 我完全可以明白你的担心。 be to do sth. be +动词不定式（即be + to do sth.）表示按计划或安排要做的事。 e.g. When are you to leave for home? 你什么时候回家？ 这种结构也可用于过去。 was / were to do sth. 表示曾经计划要做的事，但不表明计划是否被执行，或表示“命运（即命中注定要发生的事）”，而非计划； was / were to have done sth.表示未曾实现的计划。 e.g. I felt nervous because I was soon to leave home for the first time. 我感到很紧张，因为我很快就要首次离开家了。 segment n. 部分；片；块 e.g. orange segments 橙子瓣 e.g. The company dominates this segment of the market. 该公司控制了这一部分市场。 v.分割,切割 e.g. Market researchers often segment the population on the basis of age and social class. 市场研究人员常常按年龄和社会阶层划分人口。 calls upon 号召；要求；拜访 e.g. US Secretary of State calls upon Turkey to help in stabilizing Iraq. 美国国务卿呼吁土耳其帮助伊拉克稳定政局。 e.g. I now call upon the chairman to address the meeting. 现在请主席向大会致辞。 come into contact with v. 接触到；联系；开始做某事 e.g. He come into contact with a lot of new idea while work abroad. 在国外工作期间他接触到许多新的思想。 e.g. In her job she often comes into contact with (=meets) lawyers. 她在工作中常与律师接触。 deliver vt. 交付；发表