浅析企业文化建设.pdfVIP

浅析企业文化建设 摘 要 随着改革开放和市场经济的不断发展,我国企业文化建设理论上与实践上取 得了很大成绩，对建设我国特色社会主义建设和促进国民经济发展都起到了积极 作用。企业文化是企业的灵魂。一个没有自己企业文化的企业其经营往往是随波 逐流的，其员工也没有主人翁意识，这样的企业很难在市场上长久生存下去。在 现代市场经济大潮中，企业将面临激烈的竞争和巨大的机遇，企业要想发展并在 竞争中立于不败之地，必须高度重视企业文化建设，充分发挥企业文化在市场竞 争中的作用。本文从企业文化建设的基础理论介绍入手，阐述了企业文化建设的 重要性及建设途径。 关键词：企业文化 建设 途径 1 Abstract Since the reform and opening up, Chinas building of enterprise culture in theory and practice has made great achievements in building socialism with Chinese characteristics and promote the building of national economic development have played an active role. Enterprise culture is the soul of an enterprise. An enterprise without enterprise culture is often going adrift, and its employees have not master consciousness, which is difficult to live for a long time in the market. In the modern market economy , enterprises will face fierce competition and great opportunities, enterprises are to develop and remain invincible in the competition, we must attach great importance to corporate culture, corporate culture, give full play to the role of competition in the market. In this paper, the basic theory of corporate culture describes and expounds the importance of enterprise culture and building ways, the article finally safe color for empirical analysis of corporate culture, that the future direction of enterprise culture. Keywords: Enterprise Culture Construction way 15