我国个人投资者的个体特征与其投资行为分析--基于网络问卷调查的研究.pdfVIP

中国科技论文在线 我国个人投资者的个体特征与其投资行为 分析 ——基于网络问卷调查的研究# 5 兰秋军，胡星野* （湖南大学工商管理学院，长沙410082 ） 摘要：个人投资者是我国金融市场的主体，是金融领域中的重要研究对象。本文采取网络问 卷方式，在全国范围内分阶段收集有效样本两万余份，获得了包括知识水平、经济收入、 10 家庭情况、投资经验、投资风格、决策行为等在内的一些常见、易测的投资者个体特征以 及投资决策过程中的一些关键行为数据。通过相关性分析和数据挖掘方法分析了个人投资 者个体特征与其投资行为之间的关系。研究结果表明，我国个人投资者的个体特征对其投 资行为有非常显著的影响，其中投资经验、知识和收入是其中最为重要的影响因素。 关键词：行为金融;个体特征；投资行为;数据挖掘 15 中图分类号：F832.5 The Analysis of the Individual Characteristics and Investment Behavior of Chinas Individual Investors ——Based on the online survey 20 Lan Qiujun, Hu Xingye (Business School of Hunan University, Changsha 410082) Abstract: Individual investors themselves are the major stakeholders in financial market and are frequently put under the research. In this study, we obtained investor data regarding their 25 knowledge level, income status, family circumstances, investing experience, investment style, decision making etc. through online questionnaires, all of which are common and measureable investor characteristics or critical behavioral data in the decision making process. Correlation analysis and data mining methods are used to identify the significant relationship between individual variables and investor behavior, with investing experience, knowledge level and income 30 status being the overriding factors. Key words: behavioral finance ；investor characteristics ；investor behavior ；data mining 0 引言 简随着我国综合国力和家庭财富的快速增长，我国金融市场得以迅速发展和日趋成熟，