unit1商务信函基本知识介绍.ppt

Unit 1 Fundamentals of Modern  Business Letter Writing 现代商务函电写作的基本知识 introduction Preface 1.Definition English business correspondence refers to the letters , cables, telexes, faxes and e-mails dealing in international business, as well as in domestic trade, of course. 2. Aim The purpose of this course is to help you learn how to write good business letters by using up-to-date expre-ssions in the simplest possible language. It has its unique language style and jargons行话，黑话 It is full of business terminations词尾 and abbreviations There is a close relations between business communication and international trade Part of Business Letters A. The standard parts Some letters may contain one or more of the following, which depend on the different situation of each writing requirement: 8 — reference notation （编案号） 9 — attention line （送交） 10 — subject line （标题） 11 — enclosure （附件） 12 — The “Per Pro” signature (代理人签字) 13 —The Identification marks （认辩符号） 14 —postscript （附言） 1) Letterhead (信头) The letterhead usually includes the essential information about the writer — name, address, cable address, telex number, etc. The writing of the address should be stressed as it is totally different from Chinese order. The number and the street should be put at the beginning while the city and country be put at the end. For example, 中国广东省广州市天河街14号” should be translated into “No.14 Tianhe Street, Guangzhou, Guangdong Province, China”. 2) Date（日期） As for the date, it is usually put one or two lines under the letterhead on the right for the purpose of filing or checking. Simple ways of writing: March 4,2006 March 4th, 2006 4 March, 2006 Avoid using “3/4/06” or “2006.3.4”. 3) Inside Name and Address (封内名称和地址) It will be the same as in the envelope, which shall be the name and address of the receiver. But when some companies use the name of the owner as part of the company name, “Messrs” will be added