中国传统文化元素在视觉传达设计中应用.PDF

中国科技论文在线 中国传统文化元素在视觉传达 设计中的应用 刘子豪，杨东宇** 5 （哈尔滨理工大学荣成校区艺术系，荣成 264300 ） 摘要：中华民族历史悠久，中中国传统文化元素在视觉传达设计中的应用华文化光辉灿烂， 在岁月的长河中各种鲜明文化特征和元素符号不断发展，传承，这些传统文化中的精髓，为 现代视觉创达提供各种丰富设计资源，在视觉创达设计中合理运用这些富有民族特色和文化 10 内涵文化不仅能切实有效的丰富视觉传达的设计内涵，同时还能为其设计增加意蕴。本文重 点论述倘如何在视觉传达设计中合理应用中华传统文化元素，以期有效将视觉创达设计同传 统文化完美结合在一起，设计出富有中国韵味设计作品，助推我我国视觉创达设计的稳健长 远发展。 关键词：中国元素；传统文化；视觉传达设计 15 中图分类号：J Application of Chinese Cultural Elements in Visual Communication Design LIU Zihao, YANG Dongyu 20 (Harbin University of Science and Technology Rongcheng Campus, Rongcheng 264300) Abstract:The Chinese nation has a long history. The application of Chinese traditional culture elements in visual communication design is brilliant. The distinct cultural characteristics and element symbols of these traditional cultures have been developing and inheriting continuously over the years. The essence of these traditional cultures provides various rich design resources for modern visual 25 creation, and the rational use of these rich national characteristics and culture in visual creation design. Cultural connotation can not only effectively enrich the design connotation of visual communication, but also add meaning to its design. This paper focuses on how to rationally apply Chinese traditional cultural elements in visual communication design, in order to effectively integrate visual creative design with traditional culture, design works with Chinese charm, and promote the steady and 30 long-term development of visual creativ