电子商务环境对消费者传统购物行为的影响.pdfVIP

2011 /02 总第 406期 商业研究 COMMERCIAL RESEARCH : 1001- 148X ( 2011) 02- 0211- 06 袁 贺, 卢 姗, 汪明峰 (华东师范大学 中国现代城市研究中心, 上海 200062) : 网上购物的出现对传统购物产生了各种各样的影 , 本文通过对大学生网上购物行为的 问卷调查, 采用统计分析的方法, 研究了电子商业条件下网上购物对传统购物的影 因素研 究发现网上购物的时间效率商品信息与商品价格商品种类物流配送和支付情况, 对消费 者购物行为产生了较大影 : 电子商业; 消费者; 传统购物行为; 影 因素 : F7246 : A Analysis of the Influence of E- comm erce on Consum ersT raditional Shopp ing Behavio rs YUAN H e, LU Shan, WANG M in - fen (The Centerf orM odern Chinese City Studies, East ChinaN ormal University, Shan hai 200062, China) A bstract: The appearance of online shoppin enerates various mi pacts on traditional shoppin . Throu h the question naire of shoppin behaviors of colle e students, this paper analyzes the influencin factors of on line shopp in on con sum ers trad itional shoppin behaviors in a situation of E - comm erce based on the methods of statistical analysis. It concludes that under the condition of E- commerce, tmi e efficiency, information and prices of the m erchandize, types of the m erchandize, lo istics and paym ents w ill m ake reat influence on consum ers shopp in behaviors. K ey w ords: E - comm erce; consum er; traditional shopp in behavior; influencin factors 226% 289% , 108, 459% , , 281% 2009 , 2 500, 2008 iResearch 2010 , , , 2010 , 1 0269, () 1194% [ 3] , [ 1] [ 2] , 2009, [ 4]