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目录 Chapter 1 Accounting会计·····························································1 Section I Fundamentals to Accounting会计基本知识·..................... 1 Lesson 1 An Introduction to Accounting会计概述······················1 Lesson 2 New Accounting Standards and Accounting Jobs 新会计准则和会计岗位·...................................................... 5 Section II Approaches for Recording Business Transactions 记录经济业务的方法·................................................................. 9 Lesson 3 Double Entry Accounting and Accounting Documents 复式记账和会计凭证·........................................................ 9 Lesson 4 Account Books and Property Inspection会计账薄和财产清查...13 目录 Section Ill Accounting for Main Economic Transactions 主要经济业务的会计处理···························································18 Lesson 5 Assets资产··········································································18 Lesson 6 Methods for Accounting Inventory Cost存货成本的计算方法····22 Lesson 7 Liabilities, Owners Equity, Revenues, Expenses and Profits 负债、所有者权益、收入、费用和利润·................................ 27 Lesson 8 Depreciation and Depreciation Methods折旧与折旧方法· 31 Section IV Financial Statements则务报表·········································36 Lesson 9 Balance Sheets and Income Statements资产负债表和利润表·.. 36 Lessonl0 Statements of Cash Flows and Statements of Changes in Owners‘ Equity现金流量表和所有者权益变动表·..... 39 目录 Chapter 2 Marketing市场营销·........................................................... 46 Section I Basic Knowledge of Marketing市场营销的基本知识·......... 46 Lesson 1 Market and Marketing市场和市场营销..................... 46 Lesson 2 The Characteristics of Marketing市场营销学的特点.... 49 Lesson 3 The New Development of Marketing市场营销新发展·.. 51 Section II Basic Theories and Methods of Marketing 市场营销的墓本理论与方法························································56 Lesson 4 The Five Forces Competition Model五种力量
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