市场营销报告9812520191.docVIP

市场营销报告 班级：国贸系三班 作者：张艳鹍 时间：2010年12月28日 指导老师：张锡宝 DELL 1 Brief introduce to dell DellImportant international computer manufacturing and sales company computers, as well as excellent Internet infrastructure equipment and service providers. The stock market symbol: DELL. Dell designs, manufactures and providing appropriate products and services to customer requirements, but also supply a wide range of software and peripherals. Dell provides a wide range of high-performance computer systems, including notebook computers, desktop computers, workstations, servers and storage products.Dell founder Michael Dell man (Michael Dell). Dells success is mainly due to the unique ------ Dells direct sales model by, listening to our customers the most immediate needs, and industry-standard computing products and a full range of services directly to customers, and create the best Buying experience.The overall demand environment today is a challenging environment, while Dells highly efficient and customized direct sales model, specially designed to meet such an environment. Development of dell 1984, Michael Dell founded Dell Computer Corporation 1985 launched the first personal computer to his own design - Turbo. Turbo Intel 8088 processor, processing speed is 8MHz 1987 became the first to provide Next Business Day Onsite computer systems products and services company, set up offices in the UK, began to expand the international market, Dell officially listed in 1988, initial public offering of 3.5 million new shares, priced $ 8.5 per share in 1989 Dell launched its first notebook computer Dell desktop computer Limerick in Ireland in 1990 to build production plant to supply Europe, the Middle East and Africa for the first time in 1992 by Fortune magazine as the worlds five hundred enterprises in 1993, the top five manufacturers of computer systems in Australia and Japan Set up an office, entered the Asia Pacific market price of $ 8.5 in 1995, the first in Dell