毕业设计（论文）《连锁经营网络配送体系的应用研究》.doc

中国最大的论文知识平台 连锁经营网络配送体系的应用研究 内 容 摘 要 连锁经营作为一种现代化的商业经营模式和组织形式，在我国社会主义市场经济体制下，具有极强的生命力和广阔的发展前景。它兼具大机器工业生产和传统商业特点两方面的优势，要求商业企业在分散经营中，采取现代大工业生产的生产经营方式，实现经营过程的标准化、集中化、专业化和简单化。然而，这一切的实现需要有强大的物流配送体系来支持，随着我国生产和流通企业的结构调整，经济的快速发展和市场竞争的加强，物流配送业会受到越来越多的重视，社会的发展对物流和配送提出了更高的要求，这就需要建立更为先进、科学的物流体制。 本篇论文通过介绍连锁经营的基本理论和现代物流的配送体系，进而认识我国连锁经营及其物流配送体系的总体现状，分析国际配送体系的特点，说明良好的配送体系在连锁企业中的重要作用，以及发展连锁经营的优势，合理地改善连锁经营配送方式的思路与对策，以响应当今连锁发展之大势。最后通过案例，说明上述观点理论在现实中的应用。 关键词：连锁经营、物流配送、配送中心、奥康集团 Chain Network Distribution System Application Abstract Chain operation as a modern business model and organizational forms in the countrys socialist market economic system, has strong vitality and bright prospects for development. It machine both industrial production and commercial characteristics of the two traditional areas, commercial enterprises operating in a decentralized, adopt modern large-scale industrial production in their production practices, and achieve business process standardization, centralized, professional and simplistic. However, all this needs to achieve a strong logistics and distribution system to support, with production and circulation enterprises, the restructuring of the rapid economic development and the strengthening of competition in the market. Logistics and distribution industry will be more and more importance to social development of the logistics and distribution of higher demand; this requires the establishment of a more advanced, scientific logistics system. This paper introduces the basic chain management theory and modern logistics distribution system, further understanding of Chinas chain management and logistics and distribution system of the overall situation, the analysis of the international distribution system characteristics, shows that good distribution chain enterprises in the important role and the development of chain advantages, rational distribution chain operations to improve the way ideas and countermeasures in response to the current trend of development