《国美电器资本运营效率问题研究论文》-毕业设计（论文）.docVIP

黑龙江东方学院本科毕业设计 - PAGE I- 黑龙江东方学院 毕 业 论 文 （设 计） 设计题目：国美电器资本运营效率问题研究 姓 名 XXXXXX 学 号 XXXXXX 专 业 财务管理 班 级 XXXXX 指导教师 一二三 学 部 管理学部 答辩日期 2012 年05月22日 国美电器资本运营效率问题研究 摘 要 资本运营效率是衡量企业兴衰存亡的重要指标，国美电器作为当今家电连锁零售企业的领头羊，其资本运营效率的优劣不仅关乎其自身的发展，还对其他进行资本运营的零售企业起到表率和参考作用。因此，选择国美电器的资本运营效率作为研究对象，对国美电器乃至整个家电连锁零售行业资本运营效率的提高都具有很强的现实意义。 为了找出国美电器资本运营中存在的症结，并针对症结提出有针对性的解决对策，提高其资本运营的效率，首先结合资本运营效率相关理论，从定性角度分析了影响其资本运营效率的因素有：资本结构不合理、资本运营观念落后、运营方式单一、资本运营控制战略缺位、资本运营人才缺失、资本扩张速度过快；然后，通过建立资本运营效率评价指标体系，从定量角度分析出影响其资本运营效率的因素为：获利能力不强、偿债能力较差、营运能力以及战略控制能力较弱；最后，针对上述分析结果，提出提高国美电器资本运营效率的对策：拓宽融资渠道、改变资本运营观念、完善资本运营控制战略。 关键词：国美电器；资本运营；资本运营战略；资本运营效率 Research On The problems of Efficiency of capital operations in Gome Abstract Capital is a measure of operating efficiency of enterprises rise and fall of the important indicators of survival, todays household electrical appliance chain Gome as the leader in the retail business, its capital efficiency is not only about the merits of its own development, but also on other operating capital of a retail business Set an example and reference. Therefore, the choice of Gomes operating efficiency as the capital study, the appliance chain Gome and the whole retail industry operating efficiency of the capital have a strong practical significance. In order to find out Gome capital operation in the crux of the problem and propose targeted against crux of the solution, improve the efficiency of its capital operation, the first combination of operating efficiency of capital theory, from a qualitative point of view of its impact on capital efficiency factor : Capital structure is irrational, backward concept of capital operation, the way a single operation, lack of capital operational control strategy, capital operation talent missing, the rate of expansion capital too fast and then, through the establishment of capital efficiency evaluation index system, from a quantitative point of view of Im