《国内润滑油营销渠道现状及发展趋势论文》-毕业设计（论文）.docVIP

l l 毕业论文 国内润滑油营销渠道现状及发展趋势 班 级 10市场营销2班 学 号 33 学生姓名 学院名称 成都工业学院 专业名称 市场营销 指导教师 2013年 3月 15日 摘要 随着国内润滑油市场竞争的加剧,对润滑油销售渠道,特别是一般销售的产品价格都比较透明，企业也大部分以招标的形式进行，竞争日趋激烈。企业根据销售产品的特点,分析自身存在的问题,建立恰当的分销渠道,增加区域销量,取得目标利润和社会效益。本文阐述了国内润滑油销售渠道现状，分析了未来的发展趋势。随着润滑油经济持续高速增长和行业竞争的日益白热化，润滑油销售渠道模式的选择显得越来越重要。伴随着中国汽车产销量的增长，国内的润滑油市场显现出巨大商机。全球润滑油市场整体下滑，国内润滑油市场潜力引人注目，吸引着众多进口品牌加大了中国市场的投入力度。润滑油作为一种必须的消费品，润滑油的需求量很大。而目前的中国汽车保有量在快速增长，国内润滑油市场仍有巨大的增长潜力。作为厂商与客户之间联系纽带的销售渠道已成为润滑油品牌比试实力、竞争客户的一个重要焦点。下面就结合自己的实际销售经验谈谈国内润滑油销售渠道现状及发展趋势。 关键词 营销渠道；发展趋势；品牌竞争；消费者意识。 Abstract With the increased competition in the domestic oil market, of lubricant sales channels, in particular the general sales prices are relatively transparent, companies are mostly carried out in the form of tender, the competition has become increasingly fierce. According to the characteristics of the sales of products to analyze their own problems, the establishment of appropriate distribution channels to increase regional sales, and achieved the goal of profit and social benefits. This paper describes the current domestic oil sales channels, and analysis of future trends .With the the lubricants sustained rapid economic growth and the increasingly intense competition of the industry, lubricant sales channel mode selection is becoming more and more important. Along with the growth of Chinas auto production and sales, the domestic oil market is showing tremendous business opportunities. The overall decline in the global lubricants market, domestic the lubricants market potential compelling, attracting a large number of imported brands to increase the efforts of the Chinese market. Lubricant as a necessary consumer goods, and lubricating oil in great demand. Current car ownership in China in the rapid growth of the domestic oil market still has tremendous growth potential. Lubricants brand has become a test of strength, an important focus of the competition in customer sales channel as the link between manufacturers and customers. Here