bcg-新印度:改变消费者的众多因素-20页.pdf

bcg-新印度:改变消费者的众多因素-20页.pdf

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The New Indian The Many Facets of a Changing Consumer The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for- profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep in sight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable compet itive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please visit . The New Indian The Many Facets of a Changing Consumer Abheek Singhi, Nimisha Jain, and Kanika Sanghi March 2017 AT A GLANCE India is poised to become the world’s third-largest consumer market by 2025. Behind the growth headlines is an important story of shifting consumer behaviors and spending patterns. The Factors Shaping a Growing Market Companies must focus on three aspects of India’s consumer market: rising afflu- ence, shifts in family structures, and a unique pattern of urbanization. Spending Patterns Evolve Category spending follows five different income-expenditure patterns, which will lead to significant differences in growth trajectories. The internet is an increasingly pervasive factor in commerce in India, and its influence will only expand. Bets for the Future Several emer

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